前任百靈設計總監Dieter Rams 的【設計十要】

◆好設計應該是創新的
Good design is innovative

◆好設計讓產品更好用、更有用
Good design makes a product useful


◆好設計應該符合美的標準
Good design is aesthetic

◆好設計讓使用者更容易使用產品
Good design helps us to understand a product

◆好設計謹守本分、不逾越張揚、不爭奇鬥艷
Good design is unobtrusive

◆好設計是誠實的、不呼弄消費者
Good design is honest

◆好設計應當歷久彌新
Good design is long-lived

◆好設計應當貫徹到每一個細節
Good design is consequent to the last detail

◆好設計應該是環保的
Good design is concerned with the environmental friendly

◆好設計應該愈少愈好
Good design is as little design as possible